Listings & store · Free tool
eBay Title Builder & Checker
Fill in the details of your product and we build an eBay title that uses the 80 characters well. Already have a title? Paste it into the checker to get a score and fixes.
Title ideas (click to copy)
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Get a free store auditWhat makes a good eBay title
eBay titles can be up to 80 characters, and the words in them are the main thing eBay’s search engine (Cassini) uses to decide whether your listing appears for a search. A strong title reads naturally and puts the words buyers actually search for first.
A simple formula that works
Brand + Product type + Model + Key features + Size / Colour + Condition
Common title mistakes
- Wasted characters: words like “L@@K”, “WOW”, “Great” or “!!!” take up space without helping search.
- ALL CAPS: harder to read and looks spammy.
- Repeating words: saying the same keyword twice does not rank you higher.
- Leaving characters unused: a 40-character title misses half its chances to match searches.
- Keyword stuffing with other brands: adding brands you are not selling breaks eBay’s rules.
Put the details that are not in the title into item specifics. eBay uses those for filters, and buyers use filters a lot.
FAQ
eBay Title Builder & Checker questions, answered
How long can an eBay title be?
eBay listing titles can be up to 80 characters, including spaces. Using most of them with relevant keywords gives your listing more chances to appear in searches.
Should I use all 80 characters?
Use as many as you can with words buyers actually search for. Do not pad the title with filler words just to reach 80.
Does word order matter in eBay titles?
eBay matches keywords anywhere in the title, but putting the most important words first makes the title easier to read in search results, especially on mobile where titles get cut off.
Keep going
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