Fees & profit · Free tool
eBay Listing Price Calculator
Tell us what the item costs you and how much you want to make. We calculate the listing price that covers every eBay fee and still hits your target.
Want products that pass these checks, listed for you? We research, price and list profit-checked products every month.
Get a free store auditPricing backwards from profit
Most sellers pick a price and hope the profit works. It is faster and safer to start from the profit you need and calculate the price. Because eBay’s fees are a percentage of the final price, you cannot simply add your target to your cost, because the fee grows as the price grows. This calculator solves that for you.
Margin or fixed profit?
- Target margin keeps your profit proportional to the price, which works well across products with very different prices.
- Fixed profit is useful for cheap items where a percentage would be too small to be worth the work.
Check the market before you publish
The right price also has to be competitive. Compare your result with sold listings for the same item. If the calculated price is well above what buyers have recently paid, the product probably is not worth listing.
FAQ
eBay Listing Price Calculator questions, answered
How do I calculate the right price for an eBay listing?
Start with your total cost, add the profit you want, then account for eBay’s percentage fees, the per-order fee and any ad rate. Because the fees depend on the final price, the easiest way is to use this calculator, which solves it exactly.
Should I offer free shipping on eBay?
Often, yes. Buyers like it and eBay highlights it. Just include the shipping cost in your item price so your margin stays the same.
What margin should I target?
It depends on your category and how competitive it is, but many sellers aim for 15-30%. Leave room for returns, price changes and promoted listings.
Keep going
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