eBay Product Research Scorecard

The six checks every product should pass

Winning products are not found by luck. They pass the same handful of checks every time. This scorecard turns our research checklist into a single number so you can compare products quickly and stop listing items that were never going to sell.

How the score is weighted

• Demand (25 points): how many sold on eBay in the last 30 days.
• Margin after fees (25 points): your real margin after eBay fees, tax and ads.
• Sell-through rate (15 points): sold vs available supply.
• Competition (15 points): how many sellers and how good their listings are.
• Delivery speed (10 points): whether your supplier can meet your handling time.
• Brand & return risk (10 points): VeRO restrictions, fragile or high-return items.

Reading your score

• 75-100: List it. Strong on the factors that matter most.
• 55-74: Test carefully. List one or two units, improve the weak factor, review in two weeks.
• Below 55: Skip. Your time is better spent on the next product.

Need the numbers? Use our sell-through rate calculator and profit calculator first.